from Sports Betting Operator Magazine
Issue 4, Spring 2021
https://sportsbettingoperator.com/
Based in Central New York State, Yellow Brick Road Casino has invested significantly in their property in recent years. YBR boasts the largest sportsbook in New York and provides top-notch customer service. Casino Life Magazine is fortunate to connect with Lynn Segars, General Manager of YBR Casino & Sports Book.
About YBR
[Q] YBR has recently been through a renovation. What were the changes to the casino? What non-gaming features draw customers to YBR?
Over the last few years, there have been significant investments made into expanding the experience at YBR Casino, which include the addition of The Lounge with Caesars Sports, the largest sportsbook in New York, new restaurants, a new exterior and adding a 19,400 entertainment wing to the property.
The entertainment expansion features The Lanes, a six-lane state-of-the-art bowling center, two Topgolf Swing Suite bays, pool tables, shuffleboard and an additional sports betting desk.
[Q] Located in Central New York State, would it be correct to say that most of the customers are local? Is there much of a draw from outside of the state?
With all of our new amenities and reputation for excellent guest service, we attract guests from around the region who include gamers, sports fans and guests who are looking for a fun and safe night out with friends.
About The Lounge with Caesars Sports at YBR
[Q] The YBR Sports Book is the largest in New York State. What are its offerings and what makes it unique? As YBR already has the largest sportsbook in New York, this must put the casino in a good position within the region. How has it been received by customers?
Our nearly 9,000 square foot sports book is designed to accommodate more than 250 sports fans, during normal times when we’re not limiting occupancy. We have a custom-built 32-foot LED screen and more than 35 additional large-screen TVs throughout the sports book and guests can also enjoy games at the full-service bar with cocktails and menu items developed by our award-winning culinary team.
We also offer six exclusive “Fan Caves,” which offer private lounge-style viewing areas with luxurious leather couches and chairs, guest controlled screens, and personal food and beverage service.
We play the sound for the game on our large screen, but guests can listen to any game being shown in the sports book by simply downloading the free “Listen Everywhere” app. It’s a nice feature that our guests really appreciate. 
[Q] YBR has partnered with Caesars Entertainment. What does the partnership bring to YBR's offerings?
Caesars is a global gaming leader, and when it comes to sports betting, they are in a class of their own. Through our relationship, our players are able to exchange and redeem their TS Rewards loyalty points and also have their player tier levels matched, for Total Rewards Points at all Caesars properties.
[Q] What are the more popular sports available within the sports book? Would it be correct to assume the Super Bowl was a very busy day at the YBR Sports Book?
Similar to all sports books, football is king at The Lounge with Caesars Sports at YBR Casino. We just celebrated our second Super Bowl in our sports book and it was a very exciting day with football fans enjoying the experience and watching the Big Game together, while others stopped in to make their wagers.
Basketball is another popular sport our guests like to wager on, especially with the college basketball tournaments coming up.
[Q] Are there restrictions on sports betting in New York, for instance is it allowed to bet on college sports within the state?
There are some restrictions in place for all sports books in New York, which includes prohibiting wagers on any college game taking place in the state.
[Q] At the moment, sports betting in New York must operate from brick-and-mortar sportsbooks. Would legalization of online sports betting impact YBR?
If New York moves forward with online/mobile sports betting, we’re prepared to provide the best offerings in the state.
About Lynn
[Q] How did you get your start in gaming, and what led you to Yellow Brick Road?
Believe it or not, my first job at a casino wasn’t actually in gaming – I was a hostess at a casino in Atlantic City and was intrigued about a dealer school that was being offered. I enrolled and the rest is history.
Throughout my career, I’ve held positions spanning all aspects of a casino – food & beverage, table games, slots, evs – which all gave me the experience that would lead me to join Oneida Nation Enterprises as the General Manager of YBR Casino.
I have to say, I really wish I knew about Oneida Nation Enterprises 25 years ago when Turning Stone first opened. The growth here is amazing and Oneida Nation Enterprises is known for creating unique guest experiences. We’re always planning for what’s next, which is exciting to be a part of that constant innovation.
[Q] What can we expect from Yellow Brick Road Casino in the future?
We’re always looking for different ways to expand our guest offerings and continue to provide the best and most innovative experience.
Sports Book Operator Magazine wishes to thank Lynn Segars for her introduction to New York’s Yellow Brick Road Casino & Sports Book.
[Q] YBR has partnered with Caesars Entertainment. What does the partnership bring to YBR's offerings?
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