23 March 2014

The Bright Future of the Asian Gaming Market, 2014

from Gaming and Leisure Magazine
Spring 2014

Asia -- the gaming industry’s largest growth market through the past decade will continue to provide the most significant growth in 2014-2015.

Due to the significant number of gamblers in China, analysts have agreed that Asia will increase its position as the gaming industry’s dominant market in the foreseeable future.  Overtaking Las Vegas in gaming revenues in 2006, Macau’s growth has continued, most recently posting revenues six times greater than that of Las Vegas in the past year.  

Gaming and Leisure Magazine
Spring 2014
With two-thirds of Macau’s revenue coming from high-rollers, other countries in Asia have moved to increase their take from China’s highly mobile out-bound travel segment.  Considering some of the region’s top markets:

MACAU

As China’s only legal casino zone, most feel Macau still has significant room to grow.  With a projected growth rate of 20 percent, Macau will maintain the highest revenue growth rate through 2014.  Review of detailed analytical data indicates these high expectations are rather conservative.

Since there is not a significant casino opening until 2015, analysts conceed that 90-95 percent of Macau’s growth will be shared by the established properties.

Las Vegas Sands' fourth property in Macau, Sands Cotai is expected to open in 2015 while MGM and Wynn are expected to open new properties in 2016 - 2017.

JAPAN

Lawmakers in Japan have been reviewing a proposition to legalize gambling in the country, following in the footsteps of Singapore, Cambodia and the Philippines.  
Japan’s approval of legalized casino gambling could come as early as the second quarter of 2014, which could create the Asia’s second largest gaming market. Recent reports indicate that Japan could generate gaming revenues exceeding $15 billion, doubling Las Vegas and ranking the market as the largest after Macau.

Business leaders from highly recognized companies like Lawson & Suntory Holdings have joined efforts to back the legislation.  They expect the RFP process to start before the end of 2014.  Partnerships are already close to being formed.   Las Vegas Sands could benefit substantially, as they’re expected to develop a project in lucrative Tokyo. Other casino operators including MGM Resorts and Wynn Resorts have planned to spend billions to build casino resorts in Japan once legalized.

With the Olympics coming to Tokyo in 2020, adding casino resorts in Japan will provide a spark for not just tourism, but also for the revitalization of local economies.

SINGAPORE

Singapore is currently the second most profitable gaming area in Asia behind Macau, and is expected to grow at a slower rate.  Though well developed, casino gaming in Singapore remains highly restricted due to limits set by the country’s Casino Control Act.

The two casinos – Marina Bay Sands and Resort World Sentosa -- account for all of the country’s gaming.  With the government fixing casino licenses at two through 2020, the growth will continue, but at a slower rate than Macau, Philippines and the new potentials in Japan.  

Weaker currencies and slower economic growth in Indonesia & India will likely dampen Singapore’s gaming growth.

PHILIPPINES

The Philippines’ position in global gaming is expected to grow in the coming few years, led by the opening of several casino resorts in Entertainment City a development by Philippine Amusement and Gaming Corp.  This is expected to improve the country’s market share by roughly 4-5% in the next three to five years, from the current 3.3%.  The country’s gaming revenues reached $1.45 billion last year, and is projected to grow annually to $3.36 billion by 2020.

The attraction of the Philippines’ as a gaming destination comes from its positioning as a low-cost tourist destination as well as from a healthy domestic demand.  Growth will be driven by the absence of a heavy regulation on gaming by its citizens, growing tourist arrivals, and the rising number of integrated resorts.

SOUTH KOREA

Geographically situated in a prime location between China and Japan, South Korea provides an optimal setting for high-end integrated resorts. Earlier this year (2014) the Korean government piqued the interest of casino operators with a plan to ease restrictions on resort-scale casinos in dedicated economic development zones.

The government will soon release a new tourism strategy that will relax stringent financial rules that have limited foreign projects. The new plan will likely create an economic zone near Incheon Airport (Yeongjong Island) and turn it into a gambling center.  

There are currently 17 foreign-only casinos in the country, which have been aimed at high-rollers from China and Japan.  The new initiative however, will likely open the casinos to Korean nationals.

At present, the only project in the works is a $1.7 billion joint venture between Korean owned Paradise Group and Japanese gaming firm Sega Sammy. This mixed resort property is expected to open in Incheon City in 2016.  The new tourism plan will be removing barriers for foreign firms, helping revitalize the Korean gaming market.

VIETNAM

A relative newcomer to the Asian gaming scene, Vietnam opened its first integrated resort in 2012.   A 2.5 hour drive from Ho Chi Minh City, the expansive Ho Tram Strip features with a 541-room hotel and a state-of-the-art casino.  The facility is aimed at inbound luxury tourists from China, Japan and throughout Asia.  Vietnam’s world renowned beaches are only a 90-minute flight from southern China, adding to the allure of this new and lower cost destination.

Rose Rock Group, a global investment firm backed by the Rockefeller family, is expected to develop a $2.5 billion resort on the south-central coast, with a planned opening date in 2016. Though a casino has not been mentioned in early plans, the project compliments the industry’s growing interest in Vietnam as a tourism and gambling destination.

Gaming and tourism experts agree that Central Vietnam as at the beginning phase of a tourism & gaming growth stage.

CAMBODIA

Gaming in Cambodia has a bright future in the coming years.  NagaWorld, Phnom Penh’s only licensed casino has seen revenue grow by 15% based on a burgeoning mass market in Cambodia.  This resulted in a 20% rise in profits by through 2013.  NagaWorld, is in a fortunate position as they enjoy a lengthy casino license in the nation’s capital that runs through 2035.  

NagaWorld’s monopoly on casino gaming within 200km (124 miles) of Phnom Penh doesn’t extend to the Cambodia/Vietnam border, where a significant number of gamblers live.  A recent survey by Vietnam’s Ministry of Public Security found that more than 1,500 visitors traveled from Vietnam to a dozen small casinos just within the border. 

The United Nations World Tourism Organization has reported a 53% increase in visits by Chinese Nationals to Cambodia in the first half of 2013.  This surge in had represented 11% of Cambodia’s in-bound tourism.  With the influx of Chinese, Korean and Vietnamese gamblers, casino gaming is expected to grow in the foreseeable future.

Cambodia’s NagaWorld and their parent company, NagaCorp will be profiled in the upcoming issue of Gaming & Leisure.



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